A Fresh Approach When we say ‘School Photography, what do you think of? If it’s the joyless man who rocks up to your school with a camera and that cloudy sky pop-up background, you’d be right a lot of the time. School photography can become very procedural for a lot of people, and it means that every school photo looks the same, with no personality to the photographs. And Nursery & Preschool photography can be just as bad. Without a photographer willing to laugh and joke with the children, their photos can look like a rabbit in the headlights! But what if it could be better? What if the kids could have fun at school photo day, and the photos they get to take home were a little different? Something they could be proud of, and that showed them in their best light as an individual? Capturing the unique smile of each child, or showcasing their interests is a great way to stand out, boost your commission and make photo days a real event that everyone can enjoy. Plus, the photographs you can get of classes, clubs and staff can be a huge bonus for your marketing throughout the year. It’s time to stop School Photo Day from being just a box-ticking exercise, and turn it into a fun activity everyone looks forward to. Not Just For Students School photography isn’t just for the students. Have you thought about having your staff photographed as well? It’s a small thing, but good quality photographs of your staff can be used in a lot of unique and interesting ways. For example, we can create a fun staff board, use them for IDs and even ‘get to know the staff’ displays, so that students and their parents can learn a little more about the people teaching them. When we do a school photography session, we always photograph the staff for free and provide free digital copies of the images, so they can feel just as special and your school gets some great photos to use throughout the school and marketing. Just make sure you give them enough notice to let them get smartened up too! Support At Every Step We know how stressful it can be to organise a school photo day, get everyone prepared (let’s be honest, it’s like herding cats!), and then making sure all of the admin is sorted as well. It’s enough to give anyone a headache, and we salute each and every member of office staff who has managed it through the years. At Smiles at School, we believe no smile should be left behind, and that goes for staff as well as pupils. That’s why we make sure you are fully supported at every step of your photo day. From sending out posters for you to display for children and parents to providing tips to make the process as smooth as possible. We also provide resources to help boost your commission, provide proofs faster than most companies,and manage the ordering, delivery and customer query processes for you, so you can focus on enjoying the experience knowing the admin is in safe hands. Then get on with the million other things on your to-do list! No Risk With The Switch One of the big worries we see a lot, especially with school bursars, is the financial risk of switching photographers. One of the ways to raise money for the school is with commission, so moving to a new supplier means uncertainty. Are they any good? Will parents want to pay for their work? And will our commission rate be what we need it to be? At Smiles at School we understand the concern, but instead of negotiating commission rates that make little sense, our ‘No Smile Left Behind Guarantee’ promises that we’ll match the last commission payment from your previous photographer when you first work with us. So whilst we’re confident you’ll make more money using us, you can be confident too when you switch to Smiles At School, Just request our ‘commission guarantee’ when booking. If you’d like to give a new school photographer a try for the new school year, we would love to have a chat. All you need to do is get in touch with the team at Smiles at School, and we’ll arrange a time to talk through what you need and how we can help.
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